Nestled in the heart of the residential suburb of Hougang New Town, Hougang 1 is a lifestyle mall that offers the comprehensive network of amenities.

‘Have a Jolly Christmas’ is a Christmas creative campaign for Hougang 1, centered around the concept of Christmas as a season of giving, a time of celebration and sharing that is filled with joy and laughter.

The graphic-driven art direction was adopted to make it relatable and approachable to its neighbourhood target audiences, and at the same time looking warm and Christmassy.

With the successful launch of the campaign, the spending and patronage at Hougang 1 were largely boosted during the festive period, as the shoppers were well informed of the promotions, giveaways, and activities that are happening through the various communication channels employed.